Baker & Brain Wine Identity & Packaging
Baker & Brain is a partnership between Josh Baker and Matt Brain, two professional winemakers who are passionate about Pinot, Syrah and other Rhône varietals. Their wines focus on showcasing the...
View ArticleMurphy-Goode Wine Identity & Packaging
Murphy-Goode was long overdue for a makeover when they came to Macchiatto for a redesign. Their brand’s core values included hard work, tradition and a sense of humor. We were tasked with the...
View ArticleCambria Wine Strategy, Identity, Packaging & Collateral
The Cambria Estate is nestled in the hills of Santa Barbara County. Macchiatto evolved Cambria from an “old lady” brand to one that embodies a graceful and stylish feminine strength, recapturing their...
View ArticleByron Wine Identity, Packaging & Collateral
Byron Vineyard and Winery strives to be an audacious brand, built on character and tenacity. The consumer target for this masculine brand ranges from avid Pinot drinkers to affluent Millennials....
View ArticleBarbara’s Comprehensive Rebranding
Barbara’s has always made all natural, great tasting products. The problem was that consumers did not necessarily relate them with the natural foods market. Macchiatto recently rebranded their entire...
View ArticleBarbara’s Snackimals Cereal Packaging
When Barbara’s released Macchiatto’s refreshed design of the Snackimals cookies line, sales immediately jumped four-fold. Building upon its wild success, we recently extended the sub-brand to a...
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